What we offer you
We at Platinumplus offer a marketing strategy consultation to review your current marketing strategies, if we think that your strategies and tactics are sound, we will say so and you will have the benefit of knowing that an objective assessment has backed up your approach. However, there's always room for improvement; So we will provide our feedback on how you can further improve your marketing strategy.
On the otherhand, if we think that there are some areas in which needs improvement, we will advise you by setting out where we feel the opportunities lie and what we think the approach should be.
Strategic Marketing Insight
Our strategic marketing insight is a comprehensive marketing tool which goes in depth to analyse the marketing function. It has the "strategic" element - in particular linking objectives, strategies and tactics together with measurements, monitoring and controls to ensure thorough implementation.
The strategic marketing insight is rooted on the SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) and MOST (Mission, Objectives, Strategies and Tactics) analysis. We may also use the PEST (Political, Economical, Social and Technological) analysis accordingly if that is appropriate.
The main areas covered in our strategic marketing insight are
- Marketing mission
- Market segmentation
- Positioning strategies
- Marketing mix
- Product and branding strategies
- Pricing strategies
- Sales promotion strategies
- Marketing budgets
- Monitoring and control procedures
- Implementation methods